260770_FBINAA_Brand_Standards

Brand Standards 2022-2023

FBI NAT IONAL ACADEMY ASSOC I ATES

KNOWLEDGE . COURAGE . INTEGR I TY.

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

Overview

About ........................................................................................ 2

Stewards of the Seal ............................................................ 3

Marks ........................................................................................ 4

Thismanual has been designed for easy reference to the information required to visually reproduce campaign and branding Initiatives associatedwith the 2022-2023 FBI National AcademyAssociates, Inc. (FBINAA). These compliance standards ensure a consistent presentation, which is critical to the success of the FBI National AcademyAssociates brand. Inconsistent usage of the FBINAA Seal and other brand elements couldweaken and dilute themessage to consumers about the brand. All questions regarding the information presented in this manual should be directed to: JohnKennedy Director, Communications & Grants jkennedy@fbinaa.org | 630-464-7637

Color Palette . ......................................................................... 5

Typography ............................................................................ 6

Backgrounds .......................................................................... 7

Headers / Email ..................................................................... 8

App / Email Signature ......................................................... 9

Graduate Seal / Use of the Seal ........................................ 10

2022 Digital Banners ........................................................... 11

Stationary ............................................................................... 12

Protocols for the Use and Reproduction Bearing the Seal of the FBINA & FBINAA, Inc.: The Director of the Federal Bureau of Investigation has authorized the National Boardof theFBINAA, Inc., toauthorizeand limit theuseof the official Seal of the FBI National Academy, pursuant to Title 18, United States Code, Section 709. The authorization includes responsibility to ensure that the use of and/or reproduction of the Seal follows the standards provided in this guidebook. The FBINAA is acting as a steward of the Seal andmust approve its use.

Social Media ........................................................................... 13

Retail Signage ........................................................................ 14

BRAND STANDARDS 2022–2023

1

About

The FBI National AcademyAssociates, Inc. (FBINAA) is a non- profit, international organization of 16,000+ senior law enforcement professionals dedicated to providing our communities, states, countries, and profession with the highest degree of law enforcement expertise, training, education, and information.

Members are graduates of the FBI’s prestigious National Academy program, representing all 50 states, 194 countries and over 8,200 law enforcement agencies. Over 53,000 graduates have completed the FBINA program. FBINAA members make up the highest 1% of all senior law enforcement in the world. The Best of the Best. The Association is firmly guided by its historic values and faithfulness to its values, vision, mission, and purpose.

We are the strongest law enforcement leadership network in the world and are dedicated to strengthening the rule of law around the globe.

MISSION Impacting communities by providing and promoting law enforcement leadership through training and networking.

VISION Continuous development of the world’s strongest law enforcement leadership network.

CORE VALUES

PURPOSE Inspiring FBINAAmembers to continue their service to community, networking, education, and professional development during their law enforcement career and beyond.

Knowledge, Courage and Integrity.

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

2

FBINAA Stewards of the Seal

The FBINAA has been authorized by the FBI Director to authorize and limit the use of the official Seal of the FBI National Academy. The FBINAA are stewards of the use of the Seal. Please followthe protocol depending on your use of the FBI National Academyofficial Seal. 1. All requests to reproduce the Seal and to produce items for use and or salewhich bear the Seal must be submitted to the National Office for approval. 2. The requesting entitywill be providedwith a copy of the official Seal andwill be directed to submit a sample product for approval, prior to production. 3. All entities approved to reproduce the Seal on merchandise for salemust sign a contract between entity and FBINAA. Submit request to FBINAA National Office.

STEWARDS OF THE SEAL

FBINAA

ONE TIME USE

MULTIPLE USE/WEBSITE

NOT-FOR-PROFIT USE

The official Seal will be provided to Chapters at no cost for the purpose of chapter use on items that are not for profit sale items. ■ Submit request to FBINAA ■ Receive Seal and provide to vendor ■ Vendor sends product sample to FBINAA to approve

■ Submit request to FBINAA ■ Receive Seal and provide to vendor ■ Vendor sends product sample to FBINAA to approve prior to production

■ Submit request for use contract to the FBINAA National Office ■ Both parties sign contract which will provide the conditions and limitations concerning quality, reporting and royalty payments to the designated Chapter or the FBINAA ■ Receive Seal and provide to vendor ■ Vendor sends product sample to FBINAA to approve prior to production ■ Entitywill provide quarterly sales records and royalties to the Chapter or the National Office

Note: Each Chapter bears the responsibility for each event. Vendors cannot be approved for multiple Chapter events andmust receive approval for each event. The National Office agrees towaive the commission if the Chapter accepts oversight responsibility for vendor integrity to use the Seal. The commission exemption applies to only those products bought/sold during each Chapter event.

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

3

Marks

PRIMARY MARKS

SUPPORTMARKS

MASTHEAD

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

4

Color Palette

PRIMARY MARK

PANTONE 185

PANTONE 342

PANTONE 296

PANTONE 2925

PANTONE 871

PANTONE 871 (50%)

CMYK 0-91-76-0 RGB 239-62-66 HEX EF3E42

CMYK 89-32-78-21 RGB 0-111-81 HEX 006F51

CMYK 100-86-38-34 RGB 0-45-86 HEX 002D56

CMYK 77-27-0-0 RGB 0-150-214 HEX 0096D6

CMYK 36-37-70-6 RGB 163-145-97 HEX A39161

CMYK 21-21-37-0 RGB 203-191-163 HEX CBBFA3

SECONDARY MARK

PANTONE 485

PANTONE 356

PANTONE 2758

PANTONE 297

PANTONE 7510

PANTONE 7403

BLACK

CMYK 1-99-97-0 RGB 237-28-36 HEX ED1C24

CMYK 86-25-92-11 RGB 29-131-73 HEX 1D8349

CMYK 97-96-25-13 RGB 49-47-111 HEX 312F6F

CMYK 55-3-3-0 RGB

CMYK 21-43-91-2 RGB 201-147-60 HEX C9933C

CMYK 5-21-66-0 RGB

CMYK 0-0-0-0 RGB 0-0-0 HEX 000000

98-196-232

241-199-113

HEX

HEX

62C4E8

F1C771

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

5

Typography

SAMPLE FONT USAGE

PRIMARY FONT – SOURCE SANS

The primary font face is Source Sans . Print and digital materials should always adhere to using this font face when available.

Header Text Subheader Text Nem. Molectum quam quidic tem aut quoditas quia pa quam, que ent re non pre elessim inctur? Mus eium a cusandi optas estrunt is ipsantur ad que cus, vene eria suntionsequi coratquas simpori busdae cum fugitatem arupta net abo. Xim quidust quatus experia quam, officienimet endunt ut volore nonsequam quam is et lis rationemoluptassusnet dolorerio. Ut ma nihilis eumque doluption pa voluptatem faciligent officab incto et, qui nam cor aut

Source Sans Bold 28pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Source Sans Regular 18pt

The full family is available for use across all materials:

Extra Light Italic Light Italic Regular Italic Semibold Italic Bold Italic Black Italic

Extra Light Light Regular Semibold Bold Black

Source Sans Regular 12pt

SYSTEMFONT – HELVETICA

When Source Sans is unavailable for use the backup font is Helvetica . This font is widely available across the full spectrum of desktop and personal computers. All variations may be used as replacement for Source Sans.

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

6

Backgrounds Four core background graphics are available for use on print and digital materials. Each background is available in Dark Blue, Light Blue, Gold and Gold (50%).

ALSO AVAILABLE IN:

ALSO AVAILABLE IN:

SEAL

DYNAMIC

ALSO AVAILABLE IN:

ALSO AVAILABLE IN:

WAVE

GEOMETRIC

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

7

Headers / Email The graphics belowmay be used as headers for targeted emails to existing Associationmembers.

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

8

App / Email Signature

APP

EMAIL SIGNATURE

JOHN KENNEDY, CAE Director of Communications & Grants FBINAA BI National Academy Associates, Inc.

630-464-7637 jkennedy@fbinaa.org www.fbinaa.org

Font: Source Sans Pro Regular / Medium Substitute Font: Helvetica Medium/Bold

JOHN KENNEDY, CAE Deputy Executive Director FBINAA BI National Academy Associates, Inc.

630-464-7637 jkennedy@fbinaa.org www.fbinaa.org

Actual Size

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

9

Graduate Seal / Use of the Seal

FBINAA GRADUATE SEAL

USE OF THE SEAL

BY CHAPTERS

For so long as the Chapter retains chapter status hereunder, the Chapter may use the Association’s name, NA Seal, and logo for the limited purpose of furthering the Association’s mission andmay use the Association’s Section 501(c)(3) status as defined by the Internal Revenue Code of 1986, as amended, and as authorized by the FBI Director, dated June 16, 2014.

BY MEMBERS

The official Seal will be provided to Members, at no cost, for the purpose of member use on items and email signatures that are not for profit sale items.

BY ACADEMIC AND STRATEGIC PARTNERS

Academic and Strategic Partners of the FBINAA shall not use or facilitate the use of FBINAA’s name, Seal, or other proprietarymark or identification, without advance, specific, written approval of FBINAA.

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

10

2022 Digital Banners Show your FBINA Graduate and FBINAA Member credentials proudly. Sign in to download the digital badges below to display on your email stamps or digital signatures.

SIGN IN

CURRENT

INTERNATIONAL

RETIRED

SWORN

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

11

Stationary

LETTERHEAD

BUSINESS CARD

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

12

Social Media

USEWITH LIGHT BACKGROUND

FACEBOOK COVER IMAGE

USEWITHDARK BACKGROUND

PROFILE IMAGE

LINKEDIN COVER IMAGES

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

13

Retail Signage

Font: Source Sans Pro Black Color: White 70%Opacity Horizontal Scale: 92%

FBI NAT IONAL ACADEMY ASSOC I ATES KNOWLEDGE . COURAGE . INTEGR I TY.

BRAND STANDARDS 2022–2023

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©2022 FBI NAT IONAL ACADEMY ASSOC I ATES

KNOWLEDGE . COURAGE . INTEGR I TY.