260770_FBINAA_Brand_Standards

Overview

About ........................................................................................ 2

Stewards of the Seal ............................................................ 3

Marks ........................................................................................ 4

Thismanual has been designed for easy reference to the information required to visually reproduce campaign and branding Initiatives associatedwith the 2022-2023 FBI National AcademyAssociates, Inc. (FBINAA). These compliance standards ensure a consistent presentation, which is critical to the success of the FBI National AcademyAssociates brand. Inconsistent usage of the FBINAA Seal and other brand elements couldweaken and dilute themessage to consumers about the brand. All questions regarding the information presented in this manual should be directed to: JohnKennedy Director, Communications & Grants jkennedy@fbinaa.org | 630-464-7637

Color Palette . ......................................................................... 5

Typography ............................................................................ 6

Backgrounds .......................................................................... 7

Headers / Email ..................................................................... 8

App / Email Signature ......................................................... 9

Graduate Seal / Use of the Seal ........................................ 10

2022 Digital Banners ........................................................... 11

Stationary ............................................................................... 12

Protocols for the Use and Reproduction Bearing the Seal of the FBINA & FBINAA, Inc.: The Director of the Federal Bureau of Investigation has authorized the National Boardof theFBINAA, Inc., toauthorizeand limit theuseof the official Seal of the FBI National Academy, pursuant to Title 18, United States Code, Section 709. The authorization includes responsibility to ensure that the use of and/or reproduction of the Seal follows the standards provided in this guidebook. The FBINAA is acting as a steward of the Seal andmust approve its use.

Social Media ........................................................................... 13

Retail Signage ........................................................................ 14

BRAND STANDARDS 2022–2023

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