FBINAA ANNUAL REPORT.2018

20,000+ REACH & MAGAZINE CIRCULATION

REACH

PARTNERSHIPS

CORPORATE ALLIANCES

ACADEMIC ALLIANCES

FBINAA DIAMOND

GOLD ACADEMIC ALLIANCES

ADDITIONAL ENHANCEMENTS FOR MORE ENGAGEMENT 2018 brought many technological advancements and capabilities for the FBINAA. With the up- grade to the member management system, the FBINAA now has many new tools and resources to increase the member engagement and experience. As a leader within the law enforcement com- munity, we continue to expand our reach to the profession with relevant information, content, as well as education and training opportunities. We are proud of the fact that our communications have the highest open and click-thru rates in the industry. THE ASSOCIATE MAGAZINE Readers fully engage in the Associate Magazine on 21st Century policing challenges, trends and issues. Associate Magazine readers can now read the magazine on-line, on any device. The As- sociate Magazine is available in a fully interactive digital version. A full archive of past issues is available on the FBINAA Website , leaving a lasting historical footprint and access. Members and readers have available to them on-the-go content and information. Our digital format has afford- ed readers the ability to share articles or with an easy click, watch videos, product demos or ac- cess additional resources and information. SOCIAL MEDIA PLATFORMS FOR 2018 FBINAA members and constituents can stay up to date with FBI National Academy education and training opportunities, news, announcements, chapter events and happenings with our social media footprint. CHECK US OUT!

Our Diamond Level Alliances

JANUARY 1 – DECEMBER 31 | 2018 Users 159,224 Pageviews 813,073 Unique Pageviews 627,856

FBINAA STRATEGIC Our Strategic Level Alliances

FBINAA AMBASSADOR Our Ambassador Level Alliances

Beckley • Martinsburg • Online

Desktop Users

82,235 (51.46%)

Mobile Users

77,582 (48.54%)

FBINAA PREMIER Our Premier Level Alliances

iPhone/iPad Users

56,259 (72.19%)

BASIC ACADEMIC ALLIANCES

Android Users

21,549 (27.81%)

Associate Magazine Pageviews

71,534

Events Pageviews

46,721

Corporate Alliance Pageviews

8,791

FORUM-DIRECT ® YOU’RE COVERED

GRANTS/SUPPORT

AFFILIATE Our Sponsor Level Alliances

FBI National Academy Associates, Inc.

@FBINAAQuantico

FBI National Academy Associates, Inc.

835,000 Impressions 800 Tweets 7,841 Likes 1,644 Link Clicks 2,874 Followers 994 Retweets 1.7% Average Engagement

5,677 Followers + 1 Million Impressions 84,655

3,642 Members

Engaged Readers

AFFINITY ALLIANCES

FBI NATIONAL ACADEMY ASSOCIATES | 2018 ANNUAL REPORT 13

12 2018 ANNUAL REPORT | FBI NATIONAL ACADEMY ASSOCIATES